A revised version of this apprenticeship has been agreed and is available for information only at present. It will replace the version below for new starts once the funding band has been approved and a 60-day notice period has been completed. Further details of this and other apprenticeships in revision are available in the revisions status report.
A dispensation has been granted to allow EPAOs to accept an alternative vendor qualification that has been mapped by the training provider and employer and signed off by the EPAO in advance. If no alternative qualifications are appropriate then the knowledge module would have to be completed. This allows some flexibility, and still give employers the option of using the existing qualification. It would still require apprentices to learn the digital content currently required for this occupation, but provide different means of achieving this.
The dispensation would apply until the multi-channel marketer apprenticeship is approved and published. We expect that to be in place by November 2023.
Use online and social media platforms to design, build and implement campaigns and drive customer sales.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Qualifications
Existing Apprentices
Apprentices must achieve one internationally recognised vendor or professional qualification, from the right hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left hand column. Apprentices who started their studies prior to 1st June 2020, and who are due to complete by November 2020, will continue on their qualifications listed in Table 1 below.
|
Knowledge Modules |
Vendor or Professional Qualifications |
|---|---|
|
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship) |
MTA HTML 5 CIW – Site Development Associate |
|
Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer) |
Google Squared CIM (CIM level 4 award in Digital Marketing) Dot Native CIW – Internet Business Associate |
|
Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship) |
Google Analytics IQ CIM (CIM level 4 award in Digital Marketing) CIW – Data Analytics CIW – Social Media Dot Native Google Squared |
Individual employers will select which vendor or professional qualification the apprentice should take.
New apprentices:
Apprentices who start their studies after the 1st June 2020 will use the qualifications listed in Table 2 below.
Apprentices must achieve one internationally recognised vendor or professional qualification, from the right hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left hand column.
Table 2: The knowledge modules are summarised below and further details are available in the occupational brief available from https://www.nsar.co.uk/digital-eqa/digital-apprenticeship-standards/
| Knowledge Modules |
Vendor or Professional Qualifications |
|---|---|
|
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship) |
MTA HTML 5 Application Development Fundamentals (98-375) CIW – Site Development Associate |
| Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)
|
Google Squared CIM Level 3 Award in Digital Fundamentals Dot Native CIW – Internet Business Associate |
| Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship) |
Google Analytics IQ CIM Level 3 Award in Digital Fundamentals CIW – Data Analytics CIW – Social Media Strategist Dot Native Google Squared |
Individual employers will select which vendor or professional qualification the apprentice should take.
To note: if apprentices started their studies prior to the 1st June 2020 but have not yet selected or started their mandated qualifications, then they will select their qualifications from Table 2.
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
The duration of this apprenticeship is typically 18 months.
This is a level 3 apprenticeship.
This standard will be reviewed in December 2017.
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