Employers involved in creating the standard: AF Selection, Bauer Media Group, Birmingham University, British Airways, British Engines, British Telecommunications PLC, Chartered Institute of Marketing (CIM), Clarks Ltd, Hepcomotion, Ipsos MORI, Lagommarketing, Market Research Society, Mercedes Benz Financial Services UK Ltd, Nottingham Trent University, Oxford Professional Education Group, Plott Creative, Plott Creative (S) (Marketing), Portsmouth City Council, Professional Academy, Prospects Services, Seetec, THCL, University of Hertfordshire