Content creator

Knowledge

K1: The principles and process of setting a budget to produce content. Back to Duty

K2: The methods used to segment and understand core audiences and how to plan content for these. Back to Duty

K3: Availability of data and its use to inform decision making when identifying channels, formats and platforms for content creation. Back to Duty

K4: The end-to-end production workflow process for the organisation, the key stages, and own role within this Back to Duty

K5: The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, GDPR, web accessibility and non-disclosure agreements. Back to Duty

K6: Personal and employer responsibilities regarding data protection and data sharing, the potential impact on a business and the regulations that cover this. Back to Duty

K7: How to identify the commercial drivers for a client/customer. Back to Duty

K8: The importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief. Back to Duty

K9: Where content creation fits within a marketing strategy. Back to Duty

K10: How tone of voice can be adapted effectively to reflect the content. Back to Duty

K11: How audiences and their behaviours differ across channels and platforms and the different communication styles that could be used. Back to Duty

K12: How creative content can be used across multiple channels and platforms, and how the platform chosen affects the content production. Back to Duty

K13: The different styles of writing that can be used according to the type of content, channel and platform required. Back to Duty

K14: Correct use of grammar, punctuation, spelling and inclusive language. Back to Duty

K15: The principles of writing persuasive copy for a person or group or to raise brand awareness. Back to Duty

K16: The principles applied to create or capture visuals and audio when using standard packages and equipment. Back to Duty

K17: Where to source, adapt and edit content from. Back to Duty

K18: How to organise, structure and label content effectively, methodically and securely to enable efficient search and retrieval. Back to Duty

K19: How web pages are published and how the content can be optimised to ensure high rankings in search engine results. Back to Duty

K20: The importance of clearly articulating requirements and how this can influence priorities for a campaign. Back to Duty

K21: How communication styles can be adapted to suit different audiences. Back to Duty

K22: How to plan content delivery against the schedule. Back to Duty

K23: The principles for creating an effective campaign with measurable outcomes. Back to Duty

K24: The principles of mapping user journeys to ensure content is focused on maximising engagement. Back to Duty

K25: Ways/methods of engaging with audiences, how to respond to evolving situations, recognise potential threats/issues and when to escalate these. Back to Duty

K26: How to evaluate the success of the campaign against the objectives using available data. Back to Duty

K27: How to keep up to date with existing and evolving content tools, platforms, trends and talent. Back to Duty

K28: Approaches to managing and marketing own skills and services. Back to Duty

K29: The culture of the organisation in which they are working, the commercial pressures, project deadlines and organisational working practices. Back to Duty

K30: How the structures, regulation and funding of organisations affects creative media activities. Back to Duty

Skills

S1: Interpret the aims of the brief. Back to Duty

S2: Research ideas and concepts to meet the brief. Back to Duty

S3: Evaluate brand requirements and brand guidelines. Back to Duty

S4: Prepare a mood board or other visual aid for the content to be created. Back to Duty

S5: Present ideas, pitches and proposals for creative content to be further developed. Back to Duty

S6: Storyboard and outline script their ideas for content to be developed. Back to Duty

S7: Interpret data, consider its integrity and use it to inform content. Back to Duty

S8: Develop accessible written content for different platforms and devices. Back to Duty

S9: Apply best practice and inclusive language when creating content. Back to Duty

S10: Write and edit copy or scripts for use on different channels and platforms. Back to Duty

S11: Create or capture visuals and audio using standard packages and equipment. Back to Duty

S12: Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content. Back to Duty

S13: Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval. Back to Duty

S14: Identify and recommend the platform/s or channel/s to use for the media campaign. Back to Duty

S15: Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts. Back to Duty

S16: Engage and respond with audiences through social media, adapting content to respond to evolving circumstances. Back to Duty

S17: Monitor user experience to ensure content is focused on maximising engagement. Back to Duty

S18: Analyse the differences between audiences using audience segmentation techniques and data. Back to Duty

S19: Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns. Back to Duty

S20: Use continuing professional development planning to support own current and future training and development needs. Back to Duty

S21: Operate effectively within the production workflow to meet production timelines. Back to Duty

Behaviours

B1: Committed to producing high quality creative content. Back to Duty

B2: Team-focussed and works effectively with colleagues and others. Back to Duty

B3: Acts in a way that builds and maintains positive relationships with customers. Back to Duty

B4: Takes ownership of work and strives to achieve quality content. Back to Duty

B5: Acts in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace. Back to Duty

B6: Committed to keeping up to date with new technologies and industry best practice. Back to Duty

B7: Reflects on the results of the content created and identifies areas for improvement. Back to Duty