Key information

  1. Status: Approved for delivery
  2. Reference: ST1388
  3. Version: 1.0
  4. Level: 4
  5. Typical duration to gateway: 18 months
  6. Typical EPA period: 3 months
  7. Maximum funding: £8000
  8. Route: Creative and design
  9. Date updated: 30/08/2023
  10. Approved for delivery: 29 August 2023
  11. Lars code: 725
  12. EQA provider: Ofqual
  13. Review:

    This apprenticeship standard will be reviewed after three years

Print apprenticeship summary

Apprenticeship summary

Overview of the role

Carrying out skilled work in the photographic industry utilising common photographic knowledge and skills.

Occupation summary

This occupation is found in multiple sectors including government, scientific, crime, social, commercial, cultural heritage, media, journalism and advertising.

Photographic companies and studios vary in size and the number of employees they have, and are described as small, medium, or large companies. A large proportion of photographers are freelance or self-employed, operating their own studio or supplying multiple clients. They are to be found across England and the UK.

The output and remit of a Photographic studio is varied, and they will produce work for a range of clients across subject areas. Some studios may specialise in one subject area, e.g. wedding or portrait photography. 

The broad purpose of the occupation is to work autonomously and with customers or clients collaborating with other departments as required to produce, manage and deliver photographic assets to meet agreed requirements. 

In their daily work, an employee in this occupation interacts with clients, subjects, retouchers and other stakeholders involved in the production of images. They will set up and operate photographic equipment in a manner to obtain the best image in accordance with the customer/client brief.

They will need to be aware of the activities of their occupation which contribute to their “professional carbon footprint” and steps to reduce this. 

This is a junior level role, and the line management and reporting structure of the team will vary according to the size of the employer, this could involve working to a supervisory photographer. Learners must be able to take direction and feedback, to create the photographic images required, according to the brief.

They can work in indoor studios as well as outside locations using digital or film cameras; producing stills or video imagery of a variety of subjects and objects for a wide range of uses. Photographers tend to work in digital formats with DSLR or mirrorless cameras. A very small number of specialist photographers may use analogue equipment with silver-based imaging but this is not mainstream. Photographers offering video imaging services to customers/clients is increasing. Use of associated technology such as drones is also becoming more common.

An employee in this occupation will be responsible for, carrying out skilled work in the photographic industry to generate, print or publish a photographic image. Some staff working in specialist areas will be responsible for processing and printing imagery from photographic films using non-digital equipment.

Upon successful completion of the apprenticeship, the individual may move into further and higher education, or secure employment or self-employment in the respective sector of the photographic industry they have worked in.

Duties

  • Duty 1 Ensure work and professional practice complies with legal, regulatory and ethical codes, guidelines and principles.
  • Duty 2 Review your own professional practice and keep up-to-date with trends and technology.
  • Duty 3 Interpret a photographic brief, scope, evaluate and develop ideas for the images.
  • Duty 4 Work autonomously and with customers or clients collaborating with other departments as required to ensure that the photographic images are delivered to meet agreed requirements.
  • Duty 5 Set-up, operate and maintain current industry standard photographic equipment and software.
  • Duty 6 Produce photographic assets to meet the requirements of the brief.
  • Duty 7 Manage photographic assets through the workflow in line with organisational requirements for organising, storing and retrieving assets.
  • Duty 8 Edit and post produce photographic content to meet the requirements of the brief
  • Duty 9 Set up and/or follow photographic file management protocols, file and store data securely.

Apprenticeship summary

ST1388, photographer level 4

This is a summary of the key things that you – the apprentice and your employer need to know about your end-point assessment (EPA). You and your employer should read the EPA plan for the full details. It has information on assessment method requirements, roles and responsibilities, and re-sits and re-takes.

What is an end-point assessment and why it happens

An EPA is an assessment at the end of your apprenticeship. It will assess you against the knowledge, skills, and behaviours (KSBs) in the occupational standard. Your training will cover the KSBs. The EPA is your opportunity to show an independent assessor how well you can carry out the occupation you have been trained for.

Your employer will choose an end-point assessment organisation (EPAO) to deliver the EPA. Your employer and training provider should tell you what to expect and how to prepare for your EPA.

The length of the training for this apprenticeship is typically 18 months. The EPA period is typically 3 months.

The overall grades available for this apprenticeship are:

  • fail
  • pass
  • merit
  • distinction

When you pass the EPA, you will be awarded your apprenticeship certificate.

EPA gateway

The EPA gateway is when the EPAO checks and confirms that you have met any requirements required before you start the EPA. You will only enter the gateway when your employer says you are ready.

The gateway requirements for your EPA are:

  • achieved English and mathematics qualifications in line with the apprenticeship funding rules
  • for the professional discussion, you must submit a portfolio of evidence

Assessment methods


A project with a photographic project

You will be asked to complete a Photographic project. The title and scope will be agreed with the EPAO at the gateway. As part of the project, you need to write a Photographic project and submit this to the EPAO. The Photographic project should be a maximum of 1500 (with a 10% tolerance).

You will have 8 weeks to complete the project and submit the Photographic project to the EPAO.

You need to prepare and give a presentation to an independent assessor. Your presentation slides and any supporting materials should be submitted at the same time as the project output. The presentation with questions will last at least 60 minutes. The independent assessor will ask at least 8 questions about the project and presentation.


Professional discussion underpinned by a portfolio of evidence

You will have a professional discussion with an independent assessor. It will last 60 minutes. They will ask you at least 10 questions. The questions will be about certain aspects of your occupation. You need to compile a portfolio of evidence before the EPA gateway. You can use it to help answer the questions.

The EPAO will confirm where and when each assessment method will take place.

Who to contact for help or more information

You should speak to your employer if you have a query that relates to your job.

You should speak to your training provider if you have any questions about your training or EPA before it starts.

You should receive detailed information and support from the EPAO before the EPA starts. You should speak to them if you have any questions about your EPA once it has started.


Reasonable adjustments

If you have a disability, a physical or mental health condition or other special considerations, you may be able to have a reasonable adjustment that takes this into account. You should speak to your employer, training provider and EPAO and ask them what support you can get. The EPAO will decide if an adjustment is appropriate.

Print occupational standard

Details of the occupational standard

Occupation summary

This occupation is found in multiple sectors including government, scientific, crime, social, commercial, cultural heritage, media, journalism and advertising.

Photographic companies and studios vary in size and the number of employees they have, and are described as small, medium, or large companies. A large proportion of photographers are freelance or self-employed, operating their own studio or supplying multiple clients. They are to be found across England and the UK.

The output and remit of a Photographic studio is varied, and they will produce work for a range of clients across subject areas. Some studios may specialise in one subject area, e.g. wedding or portrait photography. 

The broad purpose of the occupation is to work autonomously and with customers or clients collaborating with other departments as required to produce, manage and deliver photographic assets to meet agreed requirements. 

In their daily work, an employee in this occupation interacts with clients, subjects, retouchers and other stakeholders involved in the production of images. They will set up and operate photographic equipment in a manner to obtain the best image in accordance with the customer/client brief.

They will need to be aware of the activities of their occupation which contribute to their “professional carbon footprint” and steps to reduce this. 

This is a junior level role, and the line management and reporting structure of the team will vary according to the size of the employer, this could involve working to a supervisory photographer. Learners must be able to take direction and feedback, to create the photographic images required, according to the brief.

They can work in indoor studios as well as outside locations using digital or film cameras; producing stills or video imagery of a variety of subjects and objects for a wide range of uses. Photographers tend to work in digital formats with DSLR or mirrorless cameras. A very small number of specialist photographers may use analogue equipment with silver-based imaging but this is not mainstream. Photographers offering video imaging services to customers/clients is increasing. Use of associated technology such as drones is also becoming more common.

An employee in this occupation will be responsible for, carrying out skilled work in the photographic industry to generate, print or publish a photographic image. Some staff working in specialist areas will be responsible for processing and printing imagery from photographic films using non-digital equipment.

Upon successful completion of the apprenticeship, the individual may move into further and higher education, or secure employment or self-employment in the respective sector of the photographic industry they have worked in.

Occupation duties

Duty KSBs

Duty 1 Ensure work and professional practice complies with legal, regulatory and ethical codes, guidelines and principles.

K3 K4 K5 K12

S1 S2 S3 S25

B2 B3 B4

Duty 2 Review your own professional practice and keep up-to-date with trends and technology.

K1 K2

S4 S5 S6 S7 S25

B1 B2 B5

Duty 3 Interpret a photographic brief, scope, evaluate and develop ideas for the images.

K6 K7 K8 K9 K15 K16

S8 S9

B1 B2 B5

Duty 4 Work autonomously and with customers or clients collaborating with other departments as required to ensure that the photographic images are delivered to meet agreed requirements.

K7 K9 K10 K11 K12

S10 S11

B4

Duty 5 Set-up, operate and maintain current industry standard photographic equipment and software.

K13 K14 K15

S12 S13 S14

B1 B2

Duty 6 Produce photographic assets to meet the requirements of the brief.

K16

S15 S16 S17 S18

B1 B2

Duty 7 Manage photographic assets through the workflow in line with organisational requirements for organising, storing and retrieving assets.

K10 K17 K18 K23

S18 S19 S20 S21 S22 S24

B1 B2

Duty 8 Edit and post produce photographic content to meet the requirements of the brief

K19 K20 K21 K22

S22 S23 S24

B5

Duty 9 Set up and/or follow photographic file management protocols, file and store data securely.

K23 K24

S21 S22 S24

KSBs

Knowledge

K1: Range of functions, roles and skills within photo imaging and employers and professional bodies representing the industry. Back to Duty

K2: Approaches to and resources for maintaining up-to-date knowledge of existing and evolving technology, trends and platforms. Back to Duty

K3: Own responsibilities towards health and safety and how to recognise and address environmental hazards in their workplace. Back to Duty

K4: Legislation, regulations and guidance for the photo imaging industry including copyright and intellectual property, GDPR, model release and photography of children. Back to Duty

K5: Insurance requirements including professional indemnity and public liability. Back to Duty

K6: Camera settings and the relationship between; aperture, shutter speed and ISO. Back to Duty

K7: How to interpret a photographic brief prior to a shoot including client/colleague engagement. Back to Duty

K8: Potential factors that can affect what can be achieved upon receiving the brief including aesthetics, own personal style, legal and ethical matters. Back to Duty

K9: Resource requirements including budget, time, suppliers, technical specifications and sustainability considerations. Back to Duty

K10: Own business or organisation’s strategy and objectives, the business environment and business issues related to photographic projects and customer needs. Back to Duty

K11: How and when to work independently or interact within a team, understanding own role within the organisation. Back to Duty

K12: Importance of communications and customer/client service to the organisation, including how to handle enquiries, comments and complaints. Back to Duty

K13: How to safely set up, operate and store photographic equipment in different environments and situations. Back to Duty

K14: Causes of common faults/issues in photographic equipment, fault- finding, the maintenance and fixing of faults and knowing when to escalate an issue. Back to Duty

K15: Principles of light including using available light combinations (e.g., daylight, free- standing lights and camera mounted flash), lenses and exposure. Back to Duty

K16: Principles of composition such as rule of thirds, leading lines and symmetry. Back to Duty

K17: End-to-end photographic workflow and planning process, the key stages including postproduction and own role and responsibilities within this. Back to Duty

K18: Importance of metadata and keywording in allowing for the search and proper identifications of stored images and how to enter key metadata to store specific information in photo editing software in the workplace. Back to Duty

K19: Range of available industry-standard software relevant to image retouching and how to use it. Back to Duty

K20: Colour management – the reasons for, and use of, colour profiles and the calibration of monitors for printing purposes. Back to Duty

K21: How to manage different formats, including the digitisation of historic images and how to convert file formats, selecting the most appropriate file format and the significance of lossy or lossless compression. Back to Duty

K22: Concepts and techniques of video editing required to construct video sequences and edit points to tell a story using industry-standard editing systems. Back to Duty

K23: How to make sure the imaging system is secure, free from viruses and password protected. Back to Duty

K24: Own organisation’s procedures relating to sending and receiving material in the format to meet the customer/client brief. Back to Duty

Skills

S1: Comply with legislation, regulations and guidance including copyright and health & safety. Back to Duty

S2: Provide necessary permissions for use of images and issue licenses for own work as required. Back to Duty

S3: Use reliable information to keep up-to-date with the new tools, equipment, and other related technology, and how they affect own work. Back to Duty

S4: Discuss with the customer/client the purpose of the work, objectives, the deadline, budget and amount of flexibility in meeting the brief. Back to Duty

S5: Use the information gathered from the customer/client to review, evaluate and select the preferred approach to the work. Back to Duty

S6: Prepare and present the possible approaches to the brief to the client/customer. Back to Duty

S7: Identify and mitigate health and safety issues likely to arise from the brief. Back to Duty

S8: Manage own workload and operate both individually and as part of a wider photographic team, keeping internal and external stakeholders updated on progress and reporting any issues arising. Back to Duty

S9: Manage developing situations with customers/clients such as customer relations, complaints, dissatisfaction and business environment and know when to escalate these as required. Back to Duty

S10: Select equipment and resources suitable for the task considering, the end purpose of the imagery, the location and existing light conditions. Back to Duty

S11: Assemble and position equipment safely, checking for any issues and carrying out repairs as required. Back to Duty

S12: Determine the camera settings and lighting arrangements to meet the task and adjust if required. Back to Duty

S13: Take images that achieve the viewpoint, composition and point of focus. Back to Duty

S14: Record, clearly and accurately, information required throughout workflow. Back to Duty

S15: Embed copyright and other key metadata information in images in standard image file formats. Back to Duty

S16: Assign keywords to classify images including by content, topic and concept. Back to Duty

S17: Manage key metadata so it is preserved throughout the workflow to storage. Back to Duty

S18: Export finished content or work-in-progress with metadata, from post-production systems to the customer/client. Back to Duty

S19: Determine an agreed approach with the client/customer to be adopted for retouching the image(s) in line with their requirements. Back to Duty

S20: Produce retouched images, check the quality of the retouched images against client requirements and workplace standards. Back to Duty

S21: Follow protocol to save the retouched image files in the correct format ready for outputting or storage. Back to Duty

S22: Implement workplace security procedures to check the system security, virus protection and file security. Back to Duty

S23: Diagnose any problems in the imaging system using problem solving techniques. Back to Duty

S24: Review and implement procedures in place to maintain a history of all image files. Back to Duty

S25: Undertake continuing professional development within the role, reflecting systematically on progress and identifying opportunities for meaningful improvement. Back to Duty

Behaviours

B1: Works collaboratively to build and maintain positive relationships with colleagues, customers/clients and suppliers. Back to Duty

B2: Takes ownership of work, with a strong work ethic and commitment to achieving high standards. Back to Duty

B3: Committed to keeping up to date with new technologies, including viable sustainability solutions, and industry best practice. Resourceful in finding creative solutions to solve problems. Back to Duty

B4: Works in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace. Back to Duty

B5: Reflective. Considers the results of the images or videography created and identifies areas for improvement or re-use. Back to Duty

Qualifications

English and Maths

Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

Print EPA plan

End-point assessment plan

V1.0

Introduction and overview

This document explains the requirements for end-point assessment (EPA) for the photographer apprenticeship. End-point assessment organisations (EPAOs) must follow this when designing and delivering the EPA.

Photographer apprentices, their employers and training providers should read this document.

An approved EPAO must conduct the EPA for this apprenticeship. Employers must select an approved EPAO from the Education and Skills Funding Agency’s Register of end-point assessment organisations (RoEPAO).

A full-time apprentice typically spends 18 months on-programme (this means in training before the gateway) working towards competence as a photographer. All apprentices must spend at least 12 months on-programme. All apprentices must complete the required amount of off-the-job training specified by the apprenticeship funding rules.

This EPA has 2 assessment methods.

The grades available for each assessment method are:

Assessment method 1 - photographic project:

  • fail
  • pass
  • distinction

Assessment method 2 - professional discussion:

  • fail
  • pass
  • distinction

The result from each assessment method is combined to decide the overall apprenticeship grade. The following grades are available for the apprenticeship:

  • fail
  • pass
  • merit
  • distinction

EPA summary table

On-programme - typically 18 months

The apprentice must complete training to develop the knowledge, skills and behaviours (KSBs) of the occupational standard.

The apprentice must complete training towards English and maths qualifications in line with the apprenticeship funding rules.

The apprentice must compile a portfolio of evidence.

End-point assessment gateway

The employer must be content that the apprentice is working at or above the occupational standard.

The apprentice’s employer must confirm that they think the apprentice:

  • is working at or above the occupational standard as a photographer
  • has the evidence required to pass the gateway and is ready to take the EPA

The apprentice must have achieved English and maths qualifications in line with the apprenticeship funding rules.

For the professional discussion the apprentice must submit a portfolio of evidence.

The apprentice must submit any policies and procedures as requested by the EPAO.

End-point assessment - typically 3 months

Grades available for each assessment method:

Photographic project

  • fail
  • pass
  • distinction

Professional discussion

  • fail
  • pass
  • distinction

Overall EPA and apprenticeship can be graded:

    • fail
    • pass
    • merit
    • distinction
Re-sits and re-takes
  • Re-take and re-sit grade cap: pass
  • Re-sit timeframe: typically 3 months
  • Re-take timeframe: typically 4 months

Duration of end-point assessment period

The EPA is taken in the EPA period. The EPA period starts when the EPAO confirms the gateway requirements have been met and is typically 3 months.

The EPAO should confirm the gateway requirements have been met and the EPA should start as quickly as possible.

EPA gateway

The apprentice’s employer must be content that the apprentice has attained sufficient KSBs to complete the apprenticeship. The employer may take advice from the apprentice's training provider, but the employer must make the decision. The apprentice will then enter the gateway.

The apprentice must meet the gateway requirements before starting their EPA.

They must:

  • confirm they are ready to take the EPA
  • have achieved English and maths qualifications in line with the apprenticeship funding rules
  • submit a Portfolio of evidence for the professional discussion

Portfolio of evidence requirements:

The apprentice must compile a portfolio of evidence during the on-programme period of the apprenticeship. It should only contain evidence related to the KSBs that will be assessed by this assessment method. It will typically contain 25 pieces of evidence including at least 20 images (each image would count as a single piece of evidence). Evidence must be mapped against the KSBs. Evidence may be used to demonstrate more than one KSB; a qualitative as opposed to quantitative approach is suggested.

Evidence sources may include:

  • workplace documentation and records, for example:
  • workplace policies and procedures
  • witness statements
  • annotated photographs
  • video clips they have created (maximum total duration 5 minutes)

This is not a definitive list; other evidence sources can be included.

The portfolio of evidence should not include reflective accounts or any methods of self-assessment. Any employer contributions should focus on direct observation of performance (for example, witness statements) rather than opinions. The evidence provided should be valid and attributable to the apprentice; the portfolio of evidence should contain a statement from the employer and apprentice confirming this.

The independent assessor should review the portfolio of evidence to prepare questions for the discussion. They are not required to provide feedback after this review.

The apprentice must submit the gateway evidence to their EPAO, including any organisation specific policies and procedures requested by the EPAO.

Order of assessment methods

The assessment methods can be delivered in any order.

The result of one assessment method does not need to be known before starting the next.

Photographic project

Overview

A project involves the apprentice completing a significant and defined piece of work that has a real business application and benefit. The project must meet the needs of the employer’s business and be relevant to the apprentice’s occupation and apprenticeship.

This assessment method has 2 components:

  • project with a project output

  • presentation with questions and answers

Together, these components give the apprentice the opportunity to demonstrate the KSBs mapped to this assessment method. They are assessed by an independent assessor.

Rationale

  • The project-based approach is the most valid method as it allows the demonstration of professional competence. Producing a product in response to a project brief reflects normal practice in the workplace.
  • This occupation involves practical tasks best assessed through observation, however, the opportunity to demonstrate the skills required may be limited in a real work context due to scheduling of projects.
  • Questioning allows for the assessment of the breadth and depth of underpinning knowledge against the grading descriptors.
  • It is a holistic assessment method.

Delivery

The apprentice must complete a project based on any of the following:

The output must be based on the customer or client brief.

To ensure the project allows the apprentice to meet the KSBs mapped to this assessment method to the highest available grade, the EPAO should sign-off the project’s title and scope at the gateway to confirm it is suitable. The EPAO must refer to the grading descriptors to ensure that projects are pitched appropriately.

The project output must be in the form of a photographic project.

The apprentice must start the project after the gateway. The employer should ensure the apprentice has the time and resources, within the project period, to plan and complete their project.

The apprentice may work as part of a team to complete the project, which could include internal colleagues or technical experts. The apprentice must however, complete their photographic project and presentation unaided and they must be reflective of their own role and contribution. The apprentice and their employer must confirm this when the photographic project and any presentation materials are submitted.

Component 1: A photographic project

The photographic project must include at least:

  • Photographic project interpreting the brief with 10 images in a minimum of 2 and a maximum of 4 genres. Each photograph must have annotations describing composition, equipment, camera settings and lighting used. Each photograph's annotations would typically be 150 words. The photographic project's annotations have a total word count of 1500 words. A tolerance of 15% above or below the word count is allowed at the apprentice’s discretion. The photographic project must map, in an appendix, how it evidences the KSBs mapped to this assessment method.
  • Presentation of 15 minutes. Images, tables, sketches and graphs can be used to support the presentation.

The photographic project must have a word count of 1500 words. A tolerance of 15% above or below the word count is allowed at the apprentice's discretion. Appendices, references and diagrams are not included in this total. The apprentice must include mapping in an appendix, showing how the output evidences the KSBs mapped to this assessment method.

The apprentice must complete and submit the photographic project and presentation materials to the EPAO by the end of week 8 of the EPA period.

Component 2: Presentation with questions

The presentation with questions must be structured to give the apprentice the opportunity to demonstrate the KSBs mapped to this assessment method to the highest available grade.

The apprentice must prepare and deliver a presentation to an independent assessor. After the presentation, the independent assessor must ask the apprentice questions about their photographic project and presentation.

The presentation should cover:

  • an overview of the project
  • the project scope (including key performance indicators)
  • summary of actions undertaken by the apprentice
  • project outcomes and how these were achieved

The presentation with questions must last 60 minutes. This will typically include a presentation of 15 minutes and questioning lasting 45 minutes. The independent assessor must use the full time available for questioning. The independent assessor can increase the time of the presentation and questioning by up to 10%. This time is to allow the apprentice to complete their last point or respond to a question if necessary.

The independent assessor must ask at least 8 questions. They must use the questions from the EPAO’s question bank or create their own questions in line with the EPAO’s training. Follow up questions are allowed where clarification is required.

The purpose of the independent assessor's questions is:

  • to verify that the activity was completed by the apprentice
  • to seek clarification where required
  • to assess those KSBs that the apprentice did not have the opportunity to demonstrate with the photographic project, although these should be kept to a minimum
  • to assess level of competence against the grading descriptors

The apprentice must submit their presentation materials to the EPAO at the same time as the photographic project - by the end of week 8 of the EPA period. The apprentice must notify the EPAO, at that point, of any technical requirements for the presentation.

During the presentation, the apprentice must have access to:

  • audio-visual presentation equipment or software
  • flip chart and writing and drawing materials
  • computer

The independent assessor must have at least 2 weeks to review the photographic project and any presentation materials, to allow them to prepare questions.

The apprentice must be given at least 7 days’ notice of the presentation with questions.

Assessment decision

The independent assessor must make the grading decision. They must assess the project components holistically when deciding the grade.

The independent assessor must keep accurate records of the assessment. They must record:

  • the KSBs demonstrated in the photographic project and presentation with questions
  • the apprentice’s answers to questions
  • the grade achieved

Assessment location

The presentation with questions must take place in a suitable venue selected by the EPAO for example, the EPAO’s or employer’s premises. It should take place in a quiet room, free from distractions and influence.

The presentation with questions can be conducted by video conferencing. The EPAO must have processes in place to verify the identity of the apprentice and ensure the apprentice is not being aided.

Question and resource development

The EPAO must develop a purpose-built assessment specification and question bank. It is recommended this is done in consultation with employers of this occupation. The EPAO should maintain the security and confidentiality of EPA materials when consulting with employers. The assessment specification and question bank must be reviewed at least once a year to ensure they remain fit-for-purpose.

The assessment specification must be relevant to the occupation and demonstrate how to assess the KSBs mapped to this assessment method. The EPAO must ensure that questions are refined and developed to a high standard. The questions must be unpredictable. A question bank of sufficient size will support this.

The EPAO must ensure that the apprentice has a different set of questions in the case of re-sits or re-takes.

EPAO must produce the following materials to support the project:

  • independent assessor EPA materials which include:
    • training materials
    • administration materials
    • moderation and standardisation materials
    • guidance materials
    • grading guidance
    • question bank
  • EPA guidance for the apprentice and the employer

The EPAO must ensure that the EPA materials are subject to quality assurance procedures including standardisation and moderation.

Professional discussion

Overview

In the professional discussion, an independent assessor and apprentice have a formal two-way conversation. It gives the apprentice the opportunity to demonstrate the KSBs mapped to this assessment method.

The apprentice can refer to and illustrate their answers with evidence from their portfolio of evidence.

Rationale

This assessment method is being used because it provides a synoptic assessment of knowledge, skills and behaviours. It also helps to assess the apprentice's in-depth understanding of their work and covers aspects of the occupation that are difficult to observe and take place in restricted and confidential settings. This is a consistent assessment that applies across work settings in the industry. It is reflective of industry best practice for reporting orally on projects and justifying decisions taken. It also replicates the approach taken to reviewing candidate performance used in industry.

Delivery

The professional discussion must be structured to give the apprentice the opportunity to demonstrate the KSBs mapped to this assessment method to the highest available grade.

An independent assessor must conduct and assess the professional discussion.

The purpose of the independent assessor's questions will be to authenticate evidence, experience and competence.

The portfolio will be reviewed by the Independent Assessor to enable them to select appropriate questions to ask during the professional discussion.

The apprentice must have access to their portfolio during the professional discussion.

The apprentice can refer to and illustrate their answers with examples from their portfolio, however the portfolio of evidence is not directly assessed.

The EPAO must give an apprentice 2 weeks' notice of the professional discussion.

The independent assessor must have at least 2 weeks to review the supporting documentation.

The apprentice must have access to their portfolio of evidence during the professional discussion.

The apprentice can refer to and illustrate their answers with evidence from their portfolio of evidence however, the portfolio of evidence is not directly assessed.

The professional discussion must last for 60 minutes. The independent assessor can increase the time of the professional discussion by up to 10%. This time is to allow the apprentice to respond to a question if necessary.

The independent assessor must ask at least 10 questions. The independent assessor must use the questions from the EPAO’s question bank or create their own questions in line with the EPAO’s training. Follow-up questions are allowed where clarification is required.

The independent assessor must make the grading decision.

The independent assessor must keep accurate records of the assessment. They must record:

  • the apprentice’s answers to questions
  • the KSBs demonstrated in answers to questions
  • the grade achieved 

Assessment location

The professional discussion must take place in a suitable venue selected by the EPAO for example, the EPAO’s or employer’s premises.

The professional discussion can be conducted by video conferencing. The EPAO must have processes in place to verify the identity of the apprentice and ensure the apprentice is not being aided.

The professional discussion should take place in a quiet room, free from distractions and influence.

Question and resource development

The EPAO must develop a purpose-built assessment specification and question bank. It is recommended this is done in consultation with employers of this occupation. The EPAO should maintain the security and confidentiality of EPA materials when consulting with employers. The assessment specification and question bank must be reviewed at least once a year to ensure they remain fit-for-purpose.

The assessment specification must be relevant to the occupation and demonstrate how to assess the KSBs mapped to this assessment method. The EPAO must ensure that questions are refined and developed to a high standard. The questions must be unpredictable. A question bank of sufficient size will support this.

The EPAO must ensure that apprentice has a different set of questions in the case of re-sits or re-takes.

The EPAO must produce the following materials to support the professional discussion:

  • independent assessor assessment materials which include:
    • training materials
    • administration materials
    • moderation and standardisation materials
    • guidance materials
    • grading guidance
    • question bank
  • EPA guidance for the apprentice and the employer

The EPAO must ensure that the EPA materials are subject to quality assurance procedures including standardisation and moderation.

Grading

Photographic project

Fail - does not meet pass criteria

Theme
KSBs
Pass
Apprentices must demonstrate all the pass descriptors
Distinction
Apprentices must demonstrate all the pass descriptors and all of the distinction descriptors
Interpreting a brief
K7 K8 S4 S5 S6 S7 B2

Explains how they have engaged with client/customer to understand the purpose of the work, objectives, the deadline, budget and amount of flexibility, and used this to select their preferred approach to the brief. K7, S4, S5

Takes ownership of work and presents possible approaches to the brief to the client/customer. S6, B2

 

Explains potential factors that can affect achievement of the brief alongside identifying and mitigating potential health and safety issues that may arise from the brief. K8 S7

Evaluates how potential issues with the brief could impact the final artefact. K7, S5

Technical aspects
K6 K15 K16 S10 S12 S13 S14

Applies principles of composition and camera settings to take images that achieve viewpoint and point of focus to meet the brief. K6, K16, S13

 

Selects equipment and resources suitable for the brief and uses the principles of light to determine and adjust camera settings to meet the brief. K15, S10, S12

 

Records all necessary information required throughout the workflow. S14

Explains the interrelationship between camera settings, focal length and composition. K6, K16, S13

 

 Evaluates the camera settings and light arrangements for the artefact produced. K15, S12

Post production
K19 K22 S19 S20 S21

 

Uses software to implement agreed approach to retouching and checks quality of images against client requirements and workplace standards. Saves images in correct format K19, S19, S20, S21

Describes basic techniques of using industry standard systems to edit videos and create a video sequence to tell a story. K22

Justifies their approach to retouching images in line with the client requirements and workplace standards. (K19, S19, S20

Asset storage
K24 S2 S15 S16 S17 S18 S24

Manages the preservation of key metadata throughout the workflow to storage including embedding copyright and other key information and assigning keywords to classify images. S15, S16, S17

 

Exports finished content or work-in-progress with metadata from post-production systems to the customer/client in line with organisational procedures relating to sending and receiving material in the format to meet the brief. K24, S18,

 

Provides necessary permissions for use of images, issues licenses for own work. Reviews and implements procedures in place to maintain a history of image files. S2, S24

n/a

Professional discussion

Fail - does not meet pass criteria

Theme
KSBs
Pass
Apprentices must demonstrate all the pass descriptors
Distinction
Apprentices must demonstrate all the pass descriptors and all of the distinction descriptors
Industry awareness
K1 K10

Explains the range of functions, roles and skills within photo imaging, the wider business environment and own organisation and business issues related to photographic projects and customer needs. K1, K10

n/a

Self management
K2 S3 S25 B3

Describes how they keep their knowledge of technology, trends and platforms up to date and how this impacts their work.  K2, S3

Describes how they plan and undertake professional development to keep up to date with industry technologies, sustainable solutions and best practice in order to solve problems and make meaningful improvements in their role. S25, B3

 

Justifies further personal development requirements. S25

 

Legislation and regulation
K3 K4 K5 S1

Explains how they undertake all work in accordance with legislation, regulations and guidance including copyright, insurance and health & safety and how they recognise and address environmental hazards K3, K4, K5, S1

 

 

Evaluates the impact of not following legislation, regulations and guidance including copyright, insurance, environmental and health & safety requirements. K3, K4, K5

Working with others
K11 K12 S8 S9 B1 B4

Explains own role in the organisation and how they manage their workload, working both independently and as part of a wider team. Describes communicating with stakeholders including understanding and responding to instruction, being team focused and working well with others while knowing when to escalate developing situations. K11, S8, S9, B1

Explains the importance of communications with customer/client to the organisation and the professional and ethical approach required in customer services to promote equality, diversity, and inclusion. K12, B4

Evaluates how they independently manage their own workload and provide support to other team members. K11, S8, S9

 

Using photographic equipment
K9 K13 K14 S11

Explains how they safely assemble and use photographic equipment factoring in resource requirements and suitability and how they would resolve and escalate any common faults.

 K9, K13, K14, S11

 

Evaluates the impact of incorrectly assembling and positioning of photographic equipment. K13, K14, S11

Editing
K17 K20 K21 S23 B5

Explains the end-to-end photographic and planning process including post production and their own role. Explains how they undertake colour management throughout the photographic workflow and planning process and identify areas for improvement. K17, K20, B5

 

Explains how they convert and manage file formats appropriately and diagnose and resolve problems in the imaging system. K21, S23

Evaluates how they have undertaken colour management throughout the photographic workflow and planning process and identifies areas for improvement. K17, K20

Asset storage
K18 K23 S22


Explains the importance of metadata and key wording and how they search for and store assets in line with metadata requirements and workplace security procedures. K18, K23, S22

n/a

Overall EPA grading

Performance in the EPA determines the apprenticeship grade of:

    • fail
    • pass
    • merit
    • distinction

An independent assessor must individually grade the: photographic project and professional discussion in line with this EPA plan.

The EPAO must combine the individual assessment method grades to determine the overall EPA grade.

If the apprentice fails one or more assessment methods, they will be awarded an overall fail. 

To achieve an overall pass, the apprentice must achieve at least a pass in all the assessment methods. To achieve an overall EPA merit, the apprentice must achieve a distinction in one assessment method and a pass in the other. To achieve an overall EPA distinction, the apprentice must achieve a distinction in both assessment methods.

Grades from individual assessment methods must be combined in the following way to determine the grade of the EPA overall.

Photographic project Professional discussion Overall Grading
Pass Pass Pass
Distinction Pass Merit
Pass Distinction Merit
Distinction Distinction Distinction
Any grade Fail Fail
Fail Any grade Fail

Re-sits and re-takes

If the apprentice fails one or more assessment methods they can take a re-sit or a re-take at their employer’s discretion. The apprentice’s employer needs to agree that a re-sit or re-take is appropriate. A re-sit does not need further learning, whereas a re-take does.

The apprentice should have a supportive action plan to prepare for a re-sit or a re-take.

The employer and EPAO agree the timescale for a re-sit or re-take. A re-sit is typically taken within 3 months of the EPA outcome notification. The timescale for a re-take is dependent on how much re-training is required and is typically taken within 4 months of the EPA outcome notification.

If the apprentice fails the project assessment method, they must to amend the project output in line with the independent assessor’s feedback. The apprentice will be given 8 weeks to rework and submit the amended other.

Failed assessment methods must be re-sat or re-taken within a 6-month period from the EPA outcome notification, otherwise the entire EPA will need to be re-sat or re-taken in full.

Re-sits and re-takes are not offered to an apprentice wishing to move from pass to a higher grade.

The apprentice will get a maximum EPA grade of pass for a re-sit or re-take, unless the EPAO determines there are exceptional circumstances.

Roles and responsibilities

Roles Responsibilities

Apprentice

As a minimum, the apprentice should:

  • participate in and complete on-programme training to meet the KSBs as outlined in the occupational standard for a minimum of 12 months
  • complete the required amount of off-the-job training specified by the apprenticeship funding rules and as arranged by the employer and training provider
  • understand the purpose and importance of EPA
  • meet the gateway requirements 
  • undertake the EPA  

 

Employer

As a minimum, the apprentice's employer must:

  • select the EPAO and training provider 
  • work with the training provider (where applicable) to support the apprentice in the workplace and to provide the opportunities for the apprentice to develop the KSBs
  • arrange and support off-the-job training to be undertaken by the apprentice 
  • decide when the apprentice is working at or above the occupational standard and is ready for EPA 
  • ensure that supporting evidence required at the gateway is submitted in line with this EPA plan 
  • liaise with the training provider and EPAO to ensure the EPA is booked in a timely manner

Post-gateway, the employer must: 

  • confirm arrangements with the EPAO for the EPA (who, when, where) in a timely manner (including providing access to any employer-specific documentation as required, for example company policies)
  • ensure that the EPA is scheduled with the EPAO for a date and time which allows the opportunity for the apprentice to be assessed against the KSBs 
  • remain independent from the delivery of the EPA
  • ensure the apprentice is given sufficient time away from regular duties to prepare for, and complete all post-gateway elements of the EPA, and that any required supervision during this time (as stated within this EPA plan) is in place
  • where the apprentice is assessed in the workplace, ensure that the apprentice has access to the resources used on a regular basis 
  • pass the certificate to the apprentice upon receipt from the EPAO

EPAO

As a minimum, the EPAO must:  

  • conform to the requirements of this EPA plan and deliver its requirements in a timely manner 
  • conform to the requirements of the register of end-point assessment organisations (RoEPAO) 
  • conform to the requirements of the external quality assurance provider (EQAP) for this apprenticeship 
  • understand the occupational standard 
  • make the EPA contractual arrangements, including agreeing the price of the EPA 
  • develop and produce assessment materials as detailed for each assessment method in this EPA plan 
  • appoint qualified and competent independent assessors in line with the requirements of this EPA plan to conduct assessments and oversee their working 
  • appoint administrators (and invigilators where required) to administer the EPA  
  • provide training for independent assessors in terms of good assessment practice, operating the assessment tools and grading 
  • provide information, advice, guidance and documentation to enable apprentices, employers and training providers to prepare for the EPA 
  • confirm all gateway requirements have been met as quickly as possible 
  • arrange for the EPA to take place, in consultation with the employer 
  • ensure that the apprentice has access to the required resources and liaise with the employer to agree this if necessary, where the apprentice is not assessed in the workplace 
  • develop and provide assessment recording documentation to ensure a clear and auditable process is in place for providing assessment decisions and feedback to stakeholders 
  • have no direct connection with the apprentice, their employer or training provider in all instances; there must be no conflict of interest 
  • have policies and procedures for internal quality assurance (IQA), and maintain records of IQA activity and moderation for external quality assurance (EQA) purposes 
  • deliver induction training for independent assessors, and for invigilators and markers (where used) 
  • undertake standardisation activity on this apprenticeship for an independent assessor before they conduct an EPA for the first time, if the EPA is updated and periodically (a minimum of annually) 
  • manage invigilation of the apprentice to maintain security of the assessment in line with the EPAO’s malpractice policy 
  • verify the identity of the apprentice  
  • use language in the development and delivery of the EPA that is appropriate to the level of the occupational standard 

Independent assessor

As a minimum, an independent assessor must: 

  • have the competence to assess the apprentice at the level of this apprenticeship and hold any required qualifications and experience in line with the requirements of the independent assessor as detailed in the IQA section of this EPA plan 
  • understand the occupational standard and the requirements of this EPA 
  • have, maintain and be able to evidence, up-to-date knowledge and expertise of the occupation 
  • deliver the end-point assessment in-line with this EPA plan 
  • comply with the IQA requirements of the EPAO 
  • have no direct connection or conflict of interest with the apprentice, their employer or training provider; in all instances; there must be no conflict of interest 
  • attend induction training 
  • attend standardisation events when they start working for the EPAO, before they conduct an EPA for the first time and a minimum of annually for this apprenticeship  
  • assess each assessment method, as determined by the EPA plan  
  • assess the KSBs assigned to each assessment method, as shown in the mapping of KSBs to assessment methods in this EPA plan  
  • make the grading decisions 
  • record and report assessment outcome decisions, for each apprentice, following instructions and using assessment recording documentation provided by the EPAO, in a timely manner 
  • use language in the development and delivery of the EPA that is appropriate to the level of the occupational standard 
  • mark open (constructed) test answers accurately according to the EPAO’s mark scheme and procedures 

Training provider

As a minimum, the training provider must: 

  • work with the employer and support the apprentice during the off-the-job training to provide the opportunities to develop the KSBs as listed in the occupational standard 
  • conduct training covering the KSBs agreed as part of the Commitment Statement or the Individual Learning Plan 
  • monitor the apprentice’s progress during any training provider led on-programme learning 
  • advise the employer, upon request, on the apprentice’s readiness for EPA 
  • remain independent from the delivery of the EPA 

Reasonable adjustments

The EPAO must have reasonable adjustments arrangements for the EPA.

This should include:

  • how an apprentice qualifies for reasonable adjustment
  • what reasonable adjustments may be made

Adjustments must maintain the validity, reliability and integrity of the EPA as outlined in this EPA plan.

Internal quality assurance

Internal quality assurance refers to the strategies, policies and procedures that an EPAO must have in place to ensure valid, consistent and reliable EPA decisions.

EPAOs for this EPA must adhere to the requirements within the roles and responsibilities table.

They must also appoint independent assessors who:

  • have recent relevant experience of the occupation or sector to at least occupational level 5 gained in the last 5 years or significant experience of the occupation or sector
  • meet the following minimum requirements:

    the independent assessor needs to be a professional photographer currently working in industry.

Value for money

Affordability of the EPA will be aided by using at least some of the following:

  • utilising digital remote platforms to conduct applicable assessment methods
  • using the employer’s premises
  • conducting assessment methods on the same day

Professional recognition

Professional body recognition is not relevant to this occupational apprenticeship.

KSB mapping table

Knowledge Assessment methods
K1

Range of functions, roles and skills within photo imaging and employers and professional bodies representing the industry.

Back to Grading
Professional discussion
K2

Approaches to and resources for maintaining up-to-date knowledge of existing and evolving technology, trends and platforms.

Back to Grading
Professional discussion
K3

Own responsibilities towards health and safety and how to recognise and address environmental hazards in their workplace.

Back to Grading
Professional discussion
K4

Legislation, regulations and guidance for the photo imaging industry including copyright and intellectual property, GDPR, model release and photography of children.

Back to Grading
Professional discussion
K5

Insurance requirements including professional indemnity and public liability.

Back to Grading
Professional discussion
K6

Camera settings and the relationship between; aperture, shutter speed and ISO.

Back to Grading
Photographic project
K7

How to interpret a photographic brief prior to a shoot including client/colleague engagement.

Back to Grading
Photographic project
K8

Potential factors that can affect what can be achieved upon receiving the brief including aesthetics, own personal style, legal and ethical matters.

Back to Grading
Photographic project
K9

Resource requirements including budget, time, suppliers, technical specifications and sustainability considerations.

Back to Grading
Professional discussion
K10

Own business or organisation’s strategy and objectives, the business environment and business issues related to photographic projects and customer needs.

Back to Grading
Professional discussion
K11

How and when to work independently or interact within a team, understanding own role within the organisation.

Back to Grading
Professional discussion
K12

Importance of communications and customer/client service to the organisation, including how to handle enquiries, comments and complaints.

Back to Grading
Professional discussion
K13

How to safely set up, operate and store photographic equipment in different environments and situations.

Back to Grading
Professional discussion
K14

Causes of common faults/issues in photographic equipment, fault- finding, the maintenance and fixing of faults and knowing when to escalate an issue.

Back to Grading
Professional discussion
K15

Principles of light including using available light combinations (e.g., daylight, free- standing lights and camera mounted flash), lenses and exposure.

Back to Grading
Photographic project
K16

Principles of composition such as rule of thirds, leading lines and symmetry.

Back to Grading
Photographic project
K17

End-to-end photographic workflow and planning process, the key stages including postproduction and own role and responsibilities within this.

Back to Grading
Professional discussion
K18

Importance of metadata and keywording in allowing for the search and proper identifications of stored images and how to enter key metadata to store specific information in photo editing software in the workplace.

Back to Grading
Professional discussion
K19

Range of available industry-standard software relevant to image retouching and how to use it.

Back to Grading
Photographic project
K20

Colour management – the reasons for, and use of, colour profiles and the calibration of monitors for printing purposes.

Back to Grading
Professional discussion
K21

How to manage different formats, including the digitisation of historic images and how to convert file formats, selecting the most appropriate file format and the significance of lossy or lossless compression.

Back to Grading
Professional discussion
K22

Concepts and techniques of video editing required to construct video sequences and edit points to tell a story using industry-standard editing systems.

Back to Grading
Photographic project
K23

How to make sure the imaging system is secure, free from viruses and password protected.

Back to Grading
Professional discussion
K24

Own organisation’s procedures relating to sending and receiving material in the format to meet the customer/client brief.

Back to Grading
Photographic project
Skill Assessment methods
S1

Comply with legislation, regulations and guidance including copyright and health & safety.

Back to Grading
Professional discussion
S2

Provide necessary permissions for use of images and issue licenses for own work as required.

Back to Grading
Photographic project
S3

Use reliable information to keep up-to-date with the new tools, equipment, and other related technology, and how they affect own work.

Back to Grading
Professional discussion
S4

Discuss with the customer/client the purpose of the work, objectives, the deadline, budget and amount of flexibility in meeting the brief.

Back to Grading
Photographic project
S5

Use the information gathered from the customer/client to review, evaluate and select the preferred approach to the work.

Back to Grading
Photographic project
S6

Prepare and present the possible approaches to the brief to the client/customer.

Back to Grading
Photographic project
S7

Identify and mitigate health and safety issues likely to arise from the brief.

Back to Grading
Photographic project
S8

Manage own workload and operate both individually and as part of a wider photographic team, keeping internal and external stakeholders updated on progress and reporting any issues arising.

Back to Grading
Professional discussion
S9

Manage developing situations with customers/clients such as customer relations, complaints, dissatisfaction and business environment and know when to escalate these as required.

Back to Grading
Professional discussion
S10

Select equipment and resources suitable for the task considering, the end purpose of the imagery, the location and existing light conditions.

Back to Grading
Photographic project
S11

Assemble and position equipment safely, checking for any issues and carrying out repairs as required.

Back to Grading
Professional discussion
S12

Determine the camera settings and lighting arrangements to meet the task and adjust if required.

Back to Grading
Photographic project
S13

Take images that achieve the viewpoint, composition and point of focus.

Back to Grading
Photographic project
S14

Record, clearly and accurately, information required throughout workflow.

Back to Grading
Photographic project
S15

Embed copyright and other key metadata information in images in standard image file formats.

Back to Grading
Photographic project
S16

Assign keywords to classify images including by content, topic and concept.

Back to Grading
Photographic project
S17

Manage key metadata so it is preserved throughout the workflow to storage.

Back to Grading
Photographic project
S18

Export finished content or work-in-progress with metadata, from post-production systems to the customer/client.

Back to Grading
Photographic project
S19

Determine an agreed approach with the client/customer to be adopted for retouching the image(s) in line with their requirements.

Back to Grading
Photographic project
S20

Produce retouched images, check the quality of the retouched images against client requirements and workplace standards.

Back to Grading
Photographic project
S21

Follow protocol to save the retouched image files in the correct format ready for outputting or storage.

Back to Grading
Photographic project
S22

Implement workplace security procedures to check the system security, virus protection and file security.

Back to Grading
Professional discussion
S23

Diagnose any problems in the imaging system using problem solving techniques.

Back to Grading
Professional discussion
S24

Review and implement procedures in place to maintain a history of all image files.

Back to Grading
Photographic project
S25

Undertake continuing professional development within the role, reflecting systematically on progress and identifying opportunities for meaningful improvement.

Back to Grading
Professional discussion
Behaviour Assessment methods
B1

Works collaboratively to build and maintain positive relationships with colleagues, customers/clients and suppliers.

Back to Grading
Professional discussion
B2

Takes ownership of work, with a strong work ethic and commitment to achieving high standards.

Back to Grading
Photographic project
B3

Committed to keeping up to date with new technologies, including viable sustainability solutions, and industry best practice. Resourceful in finding creative solutions to solve problems.

Back to Grading
Professional discussion
B4

Works in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.

Back to Grading
Professional discussion
B5

Reflective. Considers the results of the images or videography created and identifies areas for improvement or re-use.

Back to Grading
Professional discussion

Mapping of KSBs to grade themes

Photographic project

KSBS GROUPED BY THEME Knowledge Skills Behaviour
Interpreting a brief
K7 K8
S4 S5 S6 S7
B2

How to interpret a photographic brief prior to a shoot including client/colleague engagement. (K7)

Potential factors that can affect what can be achieved upon receiving the brief including aesthetics, own personal style, legal and ethical matters. (K8)

Discuss with the customer/client the purpose of the work, objectives, the deadline, budget and amount of flexibility in meeting the brief. (S4)

Use the information gathered from the customer/client to review, evaluate and select the preferred approach to the work. (S5)

Prepare and present the possible approaches to the brief to the client/customer. (S6)

Identify and mitigate health and safety issues likely to arise from the brief. (S7)

Takes ownership of work, with a strong work ethic and commitment to achieving high standards. (B2)

Technical aspects
K6 K15 K16
S10 S12 S13 S14

Camera settings and the relationship between; aperture, shutter speed and ISO. (K6)

Principles of light including using available light combinations (e.g., daylight, free- standing lights and camera mounted flash), lenses and exposure. (K15)

Principles of composition such as rule of thirds, leading lines and symmetry. (K16)

Select equipment and resources suitable for the task considering, the end purpose of the imagery, the location and existing light conditions. (S10)

Determine the camera settings and lighting arrangements to meet the task and adjust if required. (S12)

Take images that achieve the viewpoint, composition and point of focus. (S13)

Record, clearly and accurately, information required throughout workflow. (S14)

None

Post production
K19 K22
S19 S20 S21

Range of available industry-standard software relevant to image retouching and how to use it. (K19)

Concepts and techniques of video editing required to construct video sequences and edit points to tell a story using industry-standard editing systems. (K22)

Determine an agreed approach with the client/customer to be adopted for retouching the image(s) in line with their requirements. (S19)

Produce retouched images, check the quality of the retouched images against client requirements and workplace standards. (S20)

Follow protocol to save the retouched image files in the correct format ready for outputting or storage. (S21)

None

Asset storage
K24
S2 S15 S16 S17 S18 S24

Own organisation’s procedures relating to sending and receiving material in the format to meet the customer/client brief. (K24)

Provide necessary permissions for use of images and issue licenses for own work as required. (S2)

Embed copyright and other key metadata information in images in standard image file formats. (S15)

Assign keywords to classify images including by content, topic and concept. (S16)

Manage key metadata so it is preserved throughout the workflow to storage. (S17)

Export finished content or work-in-progress with metadata, from post-production systems to the customer/client. (S18)

Review and implement procedures in place to maintain a history of all image files. (S24)

None

Professional discussion

KSBS GROUPED BY THEME Knowledge Skills Behaviour
Industry awareness
K1 K10

Range of functions, roles and skills within photo imaging and employers and professional bodies representing the industry. (K1)

Own business or organisation’s strategy and objectives, the business environment and business issues related to photographic projects and customer needs. (K10)

None

None

Self management
K2
S3 S25
B3

Approaches to and resources for maintaining up-to-date knowledge of existing and evolving technology, trends and platforms. (K2)

Use reliable information to keep up-to-date with the new tools, equipment, and other related technology, and how they affect own work. (S3)

Undertake continuing professional development within the role, reflecting systematically on progress and identifying opportunities for meaningful improvement. (S25)

Committed to keeping up to date with new technologies, including viable sustainability solutions, and industry best practice. Resourceful in finding creative solutions to solve problems. (B3)

Legislation and regulation
K3 K4 K5
S1

Own responsibilities towards health and safety and how to recognise and address environmental hazards in their workplace. (K3)

Legislation, regulations and guidance for the photo imaging industry including copyright and intellectual property, GDPR, model release and photography of children. (K4)

Insurance requirements including professional indemnity and public liability. (K5)

Comply with legislation, regulations and guidance including copyright and health & safety. (S1)

None

Working with others
K11 K12
S8 S9
B1 B4

How and when to work independently or interact within a team, understanding own role within the organisation. (K11)

Importance of communications and customer/client service to the organisation, including how to handle enquiries, comments and complaints. (K12)

Manage own workload and operate both individually and as part of a wider photographic team, keeping internal and external stakeholders updated on progress and reporting any issues arising. (S8)

Manage developing situations with customers/clients such as customer relations, complaints, dissatisfaction and business environment and know when to escalate these as required. (S9)

Works collaboratively to build and maintain positive relationships with colleagues, customers/clients and suppliers. (B1)

Works in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace. (B4)

Using photographic equipment
K9 K13 K14
S11

Resource requirements including budget, time, suppliers, technical specifications and sustainability considerations. (K9)

How to safely set up, operate and store photographic equipment in different environments and situations. (K13)

Causes of common faults/issues in photographic equipment, fault- finding, the maintenance and fixing of faults and knowing when to escalate an issue. (K14)

Assemble and position equipment safely, checking for any issues and carrying out repairs as required. (S11)

None

Editing
K17 K20 K21
S23
B5

End-to-end photographic workflow and planning process, the key stages including postproduction and own role and responsibilities within this. (K17)

Colour management – the reasons for, and use of, colour profiles and the calibration of monitors for printing purposes. (K20)

How to manage different formats, including the digitisation of historic images and how to convert file formats, selecting the most appropriate file format and the significance of lossy or lossless compression. (K21)

Diagnose any problems in the imaging system using problem solving techniques. (S23)

Reflective. Considers the results of the images or videography created and identifies areas for improvement or re-use. (B5)

Asset storage
K18 K23
S22

Importance of metadata and keywording in allowing for the search and proper identifications of stored images and how to enter key metadata to store specific information in photo editing software in the workplace. (K18)

How to make sure the imaging system is secure, free from viruses and password protected. (K23)

Implement workplace security procedures to check the system security, virus protection and file security. (S22)

None

Find an apprenticeship

Contact us about this apprenticeship

Employers involved in creating the standard: Aim Assessment, Anthony Milner Photography Studio, AWE, Bailey Cooper Photography and Video, British Institute of Professional Photography, The Defence School of Photography (DSOP), John Warden Photography, ScreenSkills industry body, Sellafield, Stephanie Thornton Photography, The JGA Group, V&A Museum, Wellcome Trust

Version log

Version Change detail Earliest start date Latest start date Latest end date
1.0 Approved for delivery 29/08/2023 Not set Not set

Crown copyright © 2024. You may re-use this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. Visit www.nationalarchives.gov.uk/doc/open-government-licence

Is this page useful?

Tell us about your visit

Help us improve our website