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This apprenticeship standard is in development and is not yet ready to use

Why is this apprenticeship not ready for delivery?

An apprenticeship standard is only available for delivery when both the standard and assessment plan is approved and a funding band (core government contribution) has been assigned to the standard.

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Reference Number: ST0538

Details of standard

This apprenticeship standard is currently in development and its contents are subject to change

Occupational Profile: 

A Florist may work in one of several sectors, in a shop environment, within an event company or creating designs for a variety of retails organisations or outlets. As such, they need to have business acumen and excellent interpersonal skills when dealing with a variety of people. Excellent levels of customer care and sales skills are crucial as Florists are often commissioned for important events such as Weddings, Funerals etc. A florist must have perception and be able to offer appropriate expert advice to the client whilst interpreting the vision for the finished project. Whilst showing empathy and care towards bereaved customers a florist must be able to obtain the relevant information from customers and translate this into an appropriate design suitable for the customer’s needs. They must be able to record and store information accurately in a correct manner and understand the consequences of not doing so.

Flowers and other botanical materials are delicate, easily damaged or spoilt and have a limited storage life. As such the florist must be respectful of the raw materials with which they work and apply extensive knowledge of botanical names.  They need to understand how to care and condition these floral materials and plants, taking into account irritant or poisonous materials, the variety of stem types and show appropriate cutting, watering and feeding methods.  They will need to know where the materials are sourced from, purchasing techniques, the storage and the control of fresh stock creating accurate rotation on a day to day basis. They will need to work in a way that minimises damage to the environment and maintains health and safety that is consistent with relevant organisation procedures and codes of practice.

Design of floral work, whether it is a small bouquet or a large installation for a major event, requires the florist to be innovative, creative and to demonstrate artistic and design talent that incorporates aesthetics and practicalities. The florist must apply the rules and theory of composition, colour and technique as valid by the floristry trade worldwide, and show clear ideas (principles and elements of floral design) in their works.

The florist will need to understand the need to organise and be responsible for prioritising their own workload using good time management.

The florist will use their expertise and knowledge of flowers, plants, botanical materials and accessories to produce floral designs. There is a wide scope of practice in industry. Some florists will work in retail outlets and prepare bouquets and arrangements speculatively for sale and must therefore be keenly aware of their market. At the other end of the professional spectrum, a florist may be commissioned to provide floral displays for major high profile international events that require interpreting the design specification and working effectively with a large team and other professionals in a high pressure situation with tight time limitations.

Whilst working within a shop or other environments, florists must have, follow and be aware of current safe working practises and legislation relevant to the floral/retail industry and have respect and an understanding, duty and responsibility to Equality and Diversity within the workplace and the wider environment.

Task

The apprentice will know and understand

The apprentice will be able to

Prepare botanical materials for a design and sale
  • Correct Botanical names of fresh plant materials and understand how they are grown and cut by length and weight
  • The sources of supply for fresh plant material and how to store, care and condition this material.
  • How flowers mature once cut – stock rotation
  • The seasons for plants and botanical materials and recognise plants using common names and botanical classification (nomenclature) and plant processes including, photosynthesis, transpiration, respiration, evaporation, osmosis, diffusion etiolation and tropisms.
  • How to maintain the condition of plants and planted designs to optimise their saleability.
  • How to identify and report pests and diseases to the appropriate person.
  • Understand the legislation requirements relating to the impact on the floral industry, Code of Practice and industry guidance, in particular The Consumer Rights Act 2015, Health and Safety and use of Personal Protection Equipment and safe working practices within the florist premises when handling/discovering invasive plants, pests and diseases
  • The principles of safe and effective transportation
  • Demonstrate the different unpacking techniques for boxed, bunched and poisonous/irritant plant or flower material.
  • Select and prepare appropriate containers for materials being conditioned to ensure correct hygiene procedures are followed.
  • Select tools, protective clothing and equipment appropriate to the fresh materials that are being conditioned.
  • Condition fresh plant materials in order of their botanical requirements, understand the difference between the terms, genus, species, variety and cultivar
  • Maintain flowers using accurate stock rotation to ensure that the product is sold/used in best condition.
  • Demonstrate the care and maintenance of the different plant groups covering foliage, flowering, berried, succulents, cacti, bulbs/corms, orchids and planted designs and how environmental conditions including temperature, humidity, light, water and nutrients affect them.
  • Describe the common indicators of pests and disease and action that should be taken if they are discovered. Ensure that waste is disposed of sustainably and work safely. Handle and transport plants and resources safely and efficiently covering – growing medium containers • tools and equipment • supports • watering devices • chemicals • delicate and robust plants • plants which can be safely lifted by one person or need more than one person
  • Understand the principles of safe lifting and handling in regard to plant transportation
Work organisation and time management
  • The importance of work organisation and prioritisation i.e. time management. The ways in which working practices can minimise wastage and costs
  • Understand the Companies policies and procedures
  • Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
  • Estimate the amount of time it will take to complete a floral or planted design within commercial timescales and in a way that minimises waste.
  • Work under time pressures
Customer Service and understanding a customer’s needs and ability to work to a budget
  • How to identify and record the customer’s exact requirements through order taking.
  • The importance of establishing and maintaining customer confidence and the ability to show empathy where necessary
  • The cultural differences as they affect floristry, for example weddings and events.
  • The price structure of flowers, plants and sundries that is used in their business to enable them to advise the customer.
  • How to follow both verbal and written/pictorial instructions ie a flower order supported by a photograph
  • Understand the different needs and priorities of customers and the best way to manage their expectations.
  • Understand the sales opportunities that exist across the year ie Christmas, Valentine’s Day etc within the business and industry and the need to know stock requirements at different times of the year.
  • The importance of merchandising and displaying goods to their best advantage
  • How to use systems, equipment and technology to meet the needs of the customer
  • Understanding the Company’s policies and procedures including any complaints processes relevant to you and your organisation in line with The Consumer Rights Act 2015.
  • Interpret a customer’s requirements and manage customer expectations positively within the specification (budget, content, occasion, design style, clients requirements)
  • Follow company practice for costing designs and understand the need to minimise waste.
  • Record and store a customer’s information in a safe location in accordance with organisational and legislative requirements.
  • Demonstrate a good standard of literacy and numeracy.
  • Demonstrate good communication skills and body language
  • Demonstrate basic promotional and marketing skills and awareness of social media protocol relating to the business.
  • Adhere to deadlines when necessary
  • Demonstrate an awareness of targets and goals which you may be needed to deliver against
  • Display and maintain goods to their best advantage so that they remain attractive, appealing and safe to customers.
  • Demonstrate good IT skills – be able to take orders off the website and/or use the computer for order processing.
Design and Floral display interpreting a theme
  • How to plan and organise work effectively to make best use of available resources.
  • How to design and construct a range of products applying principles and elements of design, techniques, the design schema and sources of inspiration.
  • How to evaluate the design against the specification required and make modifications if necessary.
  • How to wrap and protect different designs for transportation and presentation.
  • The application of the principles and elements of floral design:-

 

Principles of design:

Tied designs

Wired designs

Glued designs

Designs in a medium

Prepare designs for sale and secure transportation

Elements of design:

Colour

Form

Line

Space

Texture

  • How to develop and understand colour harmonies and relate to design
  • Demonstrate the following using the Principles & Elements of design.

Designs:

Tied designs

Wired designs

Glued designs

Designs in a medium

Prepare designs for sale and secure transportation

 

Principles of design:

Balance (visual and actual)

Contrast

Dominance

Harmony

Proportion

Rhythm

Scale


Elements of design:

Colour

Form

Line

Space

Texture

 

Design and Floral display interpreting a theme

 
  • The application of a variety of techniques which may include but are not limited to:-

 

Attaching techniques – Binding, tying and knotting, gluing, pinning, stapling


Wiring techniques – Support wiring, external wiring, semi-internal wiring, internal wiring, stitching, mount wiring, single leg mount, double leg mount, hook wiring, units, feathering, pipping, sepal pinning


Manipulation techniques – basing, backing, bow making, grouping, caging, edging, layering, plaiting, pleating/folding, rolling/cupping, spiralling, taping, threading, veiling, weaving, wrapping


Water retaining techniques –floating, floral foam, moss, tape, tubes/phials, wax and water gels/pearls

 

 

Current trends and sources of inspiration which may include but not limited to:-

 

Culture,

Botany

Emotion

Technique/method

Economy

 

The application of the Design Schema which may include but not limited to:-

Symmetry/Asymmetry
Design classification - Decorative/Form Linear/Vegetative

Line direction – radial, parallel, free arrangement of lines

 
  • Demonstrate the following techniques:-

Attaching techniques – Binding, tying and knotting, gluing, pinning, stapling

 

Wiring techniques – Support wiring, external wiring, semi-internal wiring, internal wiring, stitching, mount wiring, single leg mount, double leg mount, hook wiring, units, feathering, pipping, sepal pinning

 

Manipulation techniques – basing, backing, bow making, grouping, caging, edging, layering, plaiting, pleating/folding, rolling/cupping, spiralling, taping, threading, veiling, weaving, wrapping

 

Water retaining techniques –floating, floral foam, moss, tape, tubes/phials, wax and water gels/pearls

 

Sources of inspiration:-

Culture,

Botany

Emotion

Technique/method

Economy

 

Design Schema:-

Symmetry/Asymmetry

Design classification - Decorative/Form Linear/Vegetative

Line direction – radial, parallel, free arrangement of lines

Safe Working practices
  • Legal and organisational requirements, use of tools, equipment, material and products. Adherence to workplace cleaning, sterilisation, waste disposal and methods to promote environmental and sustainable working practices reducing risk to self and others.

 

All relevant current legislation

 

Health and Safety at Work Act (HASAWA) 1974:

Provision and Use of Work Equipment Regulations (PUWER) 1998:

Management of Health and Safety at Work Regulations 1999:

Manual Handling Operations Regulations (MHOR) 1992:

Control of Substances Hazardous to Health (COSHH) 2002:

Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR) 2013

Personal Protective Equipment Regulations (PPE) 1992:

Health & Safety (First Aid ) Regulations 1981:

GDPR
  • Maintain and effective, safe and clean working environment with particular regard to the public and colleagues.

 

  • Demonstrate how to:-

Maintain and handle tools, products and materials safely and in a manner than minimises waste, damage and contamination.

 

Dispose of hazardous and non-hazardous materials

 

Identify health and safety risks for yourself, the public or colleagues

 

Undertake regular checks and maintenance of equipment which must be carried out according to manufacturer’s recommendations, safe use of machinery and equipment

 

The awareness of risk assessments and understand their importance.

Safe methods for moving and lifting items

 

Find COSHH information

 

Why and when protective clothing and equipment should be used.

 

Explain why the need for an accident book and know where it is kept and how it should be completed.  

 

Report RIDDOR


Behaviours

 

  • Communicate effectively with supervisor, colleagues and customers and work effectively within a team.
  • Demonstrate a good work ethic, including reliability, punctuality, pride in work, and attention to detail, stamina and ability to work under pressure at peak periods.
  • Be able to plan and organise daily workload effectively
  • Be responsive and flexible to changing circumstances
  • Take an interest in the position of the business within the wider industry
  • Embrace the use of technology, use it responsibly and take an interest in developments that could support the business
  • Be willing to learn and contribute to own continuing professional development including taking part in competitions, attending demonstrations and reading professional magazines to keep abreast of trends.
  • Demonstrate personal pride in the job through appropriate dress and positive and confident language.
  • Demonstrate the respect required when dealing with botanical materials
  • Work with integrity in an honest and trustworthy manner, putting person safety and that of others first.
  • Display Professional conduct and to follow company procedures at all times.

 

Duration

Typically 24 months

Level

This standard is at Level 2

Apprentices without Level 1 English and Maths will need to achieve this level and take the test for Level 2 English and Maths prior to taking the point end assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry level 3 and British Sign Language qualification are an alternative to English qualifications for whom this is their primary language.

Link to Professional registration

Completion of this apprenticeship will lead to eligibility to join the Institute of Professional Florists as an individual member.

Review

The apprenticeship should be reviewed after a maximum of 3 years.


Crown copyright © 2017. You may re-use this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. Visit www.nationalarchives.gov.uk/doc/open-government-licence

Status: In development
Proposal approved Standard approved Assessment plan approved
Level: 2
Reference: ST0538
Version: 1
Date updated: 29/08/2018
Route: Agriculture, environmental and animal care
Trailblazer contact(s): sandie@theflower.co.uk
Employers involved in creating the standard: Flowers by Susan, West Malling Flowers, Rose’s Florist, Posies Florist, Not just bouquets, Interflora BU Ltd, Susan’s Flower Shop Torquay, Jemini Flowers Oxford, Morrisons – Flowerworld, Ladyflora

Version log

Version Date updated Change Previous version
1 29/08/2018 Standard first published

Not available